George Church, a geneticist at Harvard Medical School in Boston, was one of the pioneers in the Human Genome Project. Now he's hatching a new genomic enterprise -- the Personal Genome Project (PGP). Church and collaborators plan to build a database that will integrate individual genomes, medical histories, and other information about each project participant, enabling scientists to do more comprehensive genetic research -- and help advance the field of personalized medicine.

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Find more on this and an interview with George Church here.