For a conservative cryopreservation protocol cool the cells (1-5e6/vial) slowly, meaning several hrs at -20o, then overnight at -80oC and the next day into nitrogen. For thawing, just put them in a floating rack in the waterbath (no swirling) and plate them (no centrifugation) in growth medium. Let them attach, usually overnight, then change the medium.
And use TC grade DMSO at 10 or 20% as the first replier suggests.